January 21, 2010

YouTube opens the movie rental service.

Users of YouTube video portal will enable a new service - rent movies. Between 22 and 31 January this service will be launched in test mode to promote films that will be presented at the film festival Sundace, which, in turn, attract studios to film distribution through its portal. The first five films, which will be available through YouTube for rent, will cost $ 3.99 for 48 hours hire. YouTube Guide believe that a standard video ads do not always reflect it, what needs video industry, while, thanks to a new rental service, you will have an unprecedented opportunity to control the distribution and sale of videos. According to analysts, the new YouTube feature is a new stage of confrontation with the main competitor - by Apple and its content store iTunes, which claimed to have long proposed. Previously, between companies have vigorous competition in the mobile area, as information surfaced yesterday that Apple may be phasing out of Google, which is a standard search solution for users of iPhone. YouTube also will be forced to compete with other video rental services, among which the most confident position occupied Zune Marketplace and Amazon VOD. Partners companies, which will provide video production for rent, are encouraged to set the price and duration of hire, with all rights to the video will be strictly maintained for them. The guidelines say YouTube's willingness to give copyright holders to 51% of the proceeds from sales, but if the question will stand on the deployment of popular films, the contribution rate may rise up to 80%. Back to news list